Turning big ideas into stories that stick

CREATIVE STRATEGY · EMPLOYER BRANDING · CONTENT & DESIGN

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Turning a careers site into a brand experience

Leading creative strategy and storytelling for a more engaging candidate experience.

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From conversation to content

Transforming complex industry insights into thought leadership content.

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Bringing an employer brand to life through creative campaigns

Turning recruitment objectives into strategic, multichannel creative campaigns.

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Building the Camp Banfield experience

Building an immersive brand experience to connect with future veterinary talent.

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How we made complex technology click

E-book writing sample.

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The marketer’s guide to tailgating

Blog writing sample.

“

She listens to the context, understands the ‘why’ behind the work, and then brings it to life in a way that is both creative and impactful.

— Heidi Buehler, Former Manager, Employer Branding & Reputation, Banfield Pet Hospital

Strategy-first creative

I connect audience insights and business priorities with compelling concepts, clear messaging, and measurable objectives.

Collaborative creative leadership

I guide agency partners, coach creative contributors, and bring cross-functional teams together around a shared vision.

End-to-end ownership

I move ideas from brief to launch, combining hands-on creative execution with project management, performance analysis, and continuous improvement.

Resume and additional work samples available upon request.