Building the Camp Banfield experience

Challenge

Each summer, Banfield brings veterinary student ambassadors from across the country together for a multi-day experience focused on professional development, networking, and leadership.

For the 2025 Student Ambassador Academy, the challenge was to transform a traditional corporate event into an engaging, memorable experience that resonated with students while staying true to Banfield's brand.

Strategy

As creative lead, I developed a nostalgic summer camp concept inspired by the Pacific Northwest, home to Banfield's headquarters. The goal was to create a playful, immersive identity that connected every touchpoint while reinforcing the event's purpose: empowering students as future veterinary leaders and brand ambassadors.

I built a cohesive visual and messaging system that balanced youthful energy with Banfield's established brand identity.

Execution

I brought the Camp Banfield identity to life through custom illustrations, typography, textures, and playful messaging across print, digital, and in-person experiences.

From an interactive event workbook and branded merchandise to environmental graphics, presentations, and social content, I directed and designed creative that made every touchpoint feel part of the same experience.

I also collaborated with event stakeholders and provided on-site creative support to ensure the experience translated seamlessly from concept to execution.

Impact

Camp Banfield strengthened relationships with veterinary students, creating meaningful opportunities to connect with Banfield's people, culture, and career pathways.

By bringing our employer brand to life through an engaging, memorable experience, the event helped build awareness of career opportunities and foster lasting connections with future veterinary professionals.