Web design & content: Banfield Pet Hospital
The project
I led the creative direction and content strategy for the redesign of Banfield Pet Hospital’s careers website, aiming for a modern, user-focused experience that clearly communicated Banfield’s Employer Value Proposition (EVP) and supported high-volume talent acquisition needs.
The redesign balanced established brand guidelines with an interactive UX, introducing dynamic layouts, motion, and modular content that helped candidates quickly see themselves at Banfield. I partnered closely with internal stakeholders and external vendors to guide the vision from concept through launch, ensuring alignment across brand, compliance, accessibility and analytics.
Key features included:
A clearer EVP-led narrative that reinforced Banfield’s mission and culture
Interactive layouts and motion to create a more human, engaging experience
Role-specific pathways (veterinarians, vet techs, hospital staff, students) to reduce friction and speed up job discovery
Modular, on-brand pages that expanded the Talent Acquisition team’s toolkit