Student Ambassador Academy

The Project

Over the summer of 2024, Banfield Pet Hospital wanted to host an onsite event for its student ambassadors. With only a few months until the event, I completed all copywriting and design, from company swag to educational materials to pre- and post-event communications.

I created this event’s visual identity to align with the “festival” theme and location in the Pacific Northwest.

One of the most important pieces of collateral was the printed workbook, which contained event information, branding materials, educational worksheets, games and coloring pages.

Stickers were an event staple.

I hand-illustrated 17 unique stickers to support this event, including a sticker themed for each location of a scavenger hunt.

17

sticker designs

5

T-shirt designs

1

53-page workbook

Lexie Pitzen

© Lexie Pitzen, 2024