Meaningful Marketing podcast

01 — Project details

The goal of this project was to launch Quotient’s inaugural podcast: Meaningful Marketing. Featuring Quotient’s experts alongside top industry voices, this podcast covered topics like advertising technology, consumer trends and influencer marketing.

I helped bring the podcast to life by providing copywriting support at every stage—from scripting insightful episodes to crafting engaging promotional content.

Scriptwriting

When writing scripts for the Meaningful Marketing Podcast, my focus was to position Quotient as an industry thought leader while creating content that inspired action. I developed episodes tailored to marketing professionals, addressing their challenges and delivering insights they could immediately apply to their strategies.

By blending strategic storytelling with actionable takeaways, I helped turn complex topics like advertising technology and influencer marketing into casual, relatable discussions.

Landing page

I crafted the landing page copy to promote the podcast and guide visitors to listen, share or contact the company. Audience-focused copy in each module highlighted the podcast’s value—expert insights, actionable advice and industry-leading topics.