Marketing e-books

The Project

When planning our 2023 campaigns, the Quotient marketing team identified key sales periods that interested our clients, including back-to-school season, cold and flu season and the holidays. The content team then created a content strategy in alignment with these sales periods.

The goal of this e-book series was to generate leads while providing clients with campaign inspiration. Each e-book featured seasonal trend predictions and case studies. I wrote content for the e-books themselves as well as landing page copy, email copy and other marketing copy.