Event collateral: Camp Banfield

The project

In summer 2025, Banfield Pet Hospital hosted its annual Student Ambassador Academy: Camp Banfield. This event gathered veterinary student ambassadors from across the country at Banfield's headquarters for a multi-day experience focused on networking, professional growth and skill development.

As the lead creative partner, I developed the visual identity and event materials that brought the camp concept to life, balancing Banfield's brand with a playful, immersive atmosphere.

Creative strategy & theme development

I positioned the event around a nostalgic summer camp experience that echoed the natural beauty of the Pacific Northwest (the location of Banfield's headquarters). I ensured the concept aligned with Banfield’s brand while building a cohesive through-line across print, digital and in-person touchpoints—including custom merch and stickers.

Workbook design

The event workbook served as an agenda, guide and keepsake for attendees. The layout was interactive and student-friendly, with reflection prompts, note-taking sections and activities woven throughout. To bring the experience to life, I incorporated illustrations, textures, and typography that aligned seamlessly with the event branding.

Event decor & collateral

I designed event decor and collateral, including a large-scale window cling that captured the event’s theme while remaining evergreen enough to display for months afterward. This project required precise measurement and thoughtful design choices to seamlessly blend indoor and outdoor elements.

Messaging & copywriting

I wrote copy across welcome materials, signage, presentations and social media, weaving in playful camp puns and Gen Z–friendly language to keep the tone fun yet professional. I also crafted a unifying narrative that tied each session back to the event’s purpose: developing ambassadors as leaders and advocates for Banfield.

Event support

At Camp Banfield, I provided on-site support by assisting with setup and ensuring branded materials were displayed and distributed seamlessly. Serving as a creative point of contact for  attendees and organizers, I also captured real-time feedback and inspiration to help shape future events.