Content Strategy: Company Blog

The Project

A consistent, audience-focused blog is a cornerstone of an effective content strategy. At Quotient, I managed the blog, including both creating the content and planning the calendar. The blog strategy enabled the marketing team to position the company as an industry thought leader — while improving SEO rankings and generating leads at the same time.

The Results

Throughout my time at Quotient, I published dozens of blog posts, strategically targeting audiences for each of Quotient’s products — promotions, social media, digital out-of-home and more. Blog posts over-delivered on leads each quarter and improved SEO rankings for Quotient’s target keywords.